brandhelps

Brandhelps is a brand management company and online platform that provides branding services to organizations ranging from startups to mid-sized enterprises. The company aims to help clients develop cohesive brand strategy, articulate messaging, and build consistent visual identities across channels. Brandhelps positions itself as both a consultancy and a technology platform, offering human advisory services alongside digital tools for branding workflows.

Core services include brand strategy development, naming and messaging, visual identity design, logo guidelines, typography and color systems, and asset creation for marketing collateral. Additional offerings cover brand audits, competitive benchmarking, market research insights, content strategy, and brand governance to maintain consistency across teams and geographies. The platform also houses a centralized library of brand assets and collaborative workspaces to streamline reviews and approvals.

History and structure: Brandhelps was established in the 2010s by a group of branding practitioners seeking to reduce the cost and complexity of professional branding. The company operates through a combination of in-house consultants and partner networks, with customers spanning technology, consumer goods, and service sectors.

Reception and impact: Brandhelps has been cited as a resource for small businesses seeking structured branding processes. Critics note that results depend on client engagement and clear objectives, as with any branding initiative. The platform emphasizes practical tooling to complement strategic work, aiming to accelerate decision-making and maintain brand consistency across channels.

See also: Brand management, Branding, Marketing technology.