blindbox

A blind box is a type of collectible toy sold in opaque packaging, preventing the buyer from seeing the specific item inside until it is opened. These toys are often produced in series, with each series featuring a range of different designs, characters, or variations. The appeal of blind boxes lies in the element of surprise and the thrill of collecting.

Collectors purchase blind boxes with the hope of acquiring rare or sought-after designs, often referred to as "chase" figures. This can lead to a collecting behavior where individuals may buy multiple boxes to try and complete a series or obtain specific pieces. This practice is sometimes called "pulling" or "unboxing" the toys.

Blind boxes are popular among children and adults alike and are found in various forms, from small plastic figurines to larger, more elaborate pieces. The designs can range from popular media franchises to original artistic creations. The industry has seen significant growth, with manufacturers capitalizing on the collectible market and the gamified nature of purchasing blind boxes. Some retailers offer trading or selling services for duplicate or unwanted items to help collectors complete their sets.