binnenleaflet

Binnenleaflet is a term used in printing and packaging to describe a leaflet or insert that is placed inside a package, box, or envelope rather than on the exterior. The purpose of a binnenleaflet is to convey information directly to the recipient after purchase, without requiring the customer to open additional packaging or search for manuals elsewhere. In Dutch usage, binnenleaflet can refer to any informational or promotional sheet that accompanies a product inside its primary packaging.

Contents commonly found on a binnenleaflet include product instructions, usage guidelines, safety notices, warranty information, ingredients or materials, and regulatory disclosures. It may also contain marketing messages, contact details, customer support information, or QR codes and URLs directing consumers to online resources. The design is typically compact and aligned with the overall packaging design, but it may vary in size and folding style, such as a single sheet, a folded insert, or a multi-page booklet.

Production and placement involve coordinating with packaging and printing workflows so the insert is added during the packing process. Materials are chosen for durability and legibility, with attention to legibility, multilingual requirements, and accessibility. Regulatory considerations depend on the product category and jurisdiction, particularly for medicines, food, and cosmetics, where labeling and informational requirements can be strict.

See also: packaging insert, instruction leaflet, user manual, product information sheet.