aðalmarkmiðið
Aðalmarkmiðið is the principal objective or main goal guiding a project, policy, institution, or research. It denotes the central aim that determines decisions, priorities, and assessment of success. The term is common in Icelandic planning, management, and public discourse, where it contrasts with secondary objectives, milestones, and outputs.
Etymology: The word combines aðal “main, principal” and markmið “objective, target.” In Icelandic, aðalmarkmið and aðalmarkmiðið
Usage and examples: In planning and governance contexts, the phrase is used to articulate the central aim