awaitJuly

awaitJuly is a social media campaign that encourages people to share positive news and hopeful stories throughout the month of July. The initiative began in 2020 as a response to the widespread negative news cycles and a desire to foster a more optimistic online environment. Participants are encouraged to use the hashtag #awaitJuly when posting content that uplifts, inspires, or offers a sense of hope.

The campaign is not officially affiliated with any specific organization and operates primarily through user-generated content. Its core principle is to counterbalance the often overwhelming negativity found on social media platforms by highlighting good deeds, personal achievements, acts of kindness, and inspiring developments across various fields. The goal is to create a collective online space that reflects positivity and encourages a more hopeful outlook.

Throughout July, users share a wide range of content under the #awaitJuly banner. This can include personal anecdotes of overcoming challenges, stories about community efforts, updates on scientific advancements, or simply reflections on moments of joy and gratitude. The campaign aims to demonstrate that even in difficult times, there are always reasons to be hopeful and to celebrate the good in the world. Its success is measured by the engagement and positive sentiment generated by the shared content.