assosiaatio
Assosiaatio is a mental linkage between ideas, objects, or events. It describes how cognitive representations are connected in memory and how experience shapes the organization of knowledge. The term comes from Latin associatio, transmitted through French and English. In Finnish, assosiaatio is used mainly in psychological and cognitive contexts to refer to a neural or mental connection rather than a formal organization.
In psychology, associations form the basis of memory and learning. They can be conceptual (semantic), perceptual,
In linguistics and everyday cognition, associations influence language use, perception, and decision making. Marketing and branding