assortiments
Assortiments refers to the set of products that a retailer, supplier, or brand offers to a specific market or channel. It comprises the breadth, the number of different product categories, and the depth, the number of variants or SKUs within each category. The purpose of managing an assortiments is to meet customer needs, optimize space and inventory costs, and maximize profitability. Factors shaping an assortiments include the target customer base, the channel (store or online), price positioning, seasonality, supplier capabilities, and logistical constraints.
In practice, assortiments are organized into core or evergreen items, seasonal or promotional items, and niche
Planning and management often involve category management and data-driven decision making. Decisions cover which SKUs to
Performance is monitored using metrics such as breadth and depth, sell-through rate, stock turnover, stock-outs, fill