asiakaspään
Asiakaspään is a Finnish term that translates directly to "customer's head" or "customer's mind." In a business context, it refers to understanding the customer's perspective, needs, desires, and decision-making process. It's about stepping into the customer's shoes to gain insights into their motivations, expectations, and pain points.
Achieving asiakaspään involves various methods, including market research, customer surveys, feedback analysis, and direct customer interaction.
By focusing on asiakaspään, companies can move beyond simply offering a product or service to creating solutions