arkipuhuttelu

Arkipuhuttelu is a seldom-used term in Finnish discussions of rhetoric and communication. It refers to a rhetorical approach that attempts to connect messages to everyday life and weekday experiences, in order to make them feel practical and relatable. The word combines arki, meaning weekday or everyday life, with puhuttelu, meaning addressing or urging.

Etymology and concept. The component morphemes are standard Finnish: arki denotes ordinary daily life, while puhuttelu describes the act of addressing, urging, or appealing to someone. In discussions where the term appears, arkipuhuttelu is described as an attempt to ground arguments in concrete, familiar routines rather than in abstract or lofty ideals. The exact interpretation can vary by author or context.

Usage and contexts. Because arkipuhuttelu is not part of a fixed, widely adopted theory, its use is largely limited to niche discussions of rhetoric or to analyses of public discourse. It may be applied to sermons, political speeches, or media communications that emphasize weekday routines—such as work, commuting, or family life—in order to increase perceived relevance or credibility. It is often contrasted with more formal or universal appeals that rely on abstract principles rather than everyday particulars.

Notes and limitations. There is no comprehensive authoritative definition or standard usage for arkipuhuttelu in major Finnish reference works. As a result, its meaning is largely context-dependent and may differ between texts. Readers encountering the term should consult the original discussion or source to understand how the concept is being applied.

See also: rhetorical device, ethos/pathos/logos, kairos, everyday life in rhetoric.