anchorfree

AnchorFree is a technology company known for developing consumer privacy and security software, most prominently its virtual private network (VPN) offerings. It is the creator of Hotspot Shield, a widely used VPN service, and also operates Betternet, another VPN product. The company’s software is designed to provide users with encrypted internet connections and to help bypass geographic restrictions on online content. Hotspot Shield and Betternet are available across multiple platforms, including Windows, macOS, iOS, and Android, and are offered in both free and paid tiers.

Business model and services: AnchorFree has historically offered ad-supported free VPN clients, with optional premium subscriptions that remove ads and unlock additional features such as more server options or enhanced speeds. This freemium approach aimed to reach a broad user base while monetizing through advertising and paid plans.

Market position and context: Operating in the digital privacy and advertising technology space, AnchorFree’s products have contributed to the mainstream adoption of consumer VPN tools for personal privacy, security, and access to region-restricted content. The company has worked within a competitive landscape of VPN providers and has been part of broader discussions around privacy, data usage, and user consent in free software offerings.

Privacy and considerations: As with many free VPN services, users should review each app’s privacy policy and data handling practices. Free VPN products can involve data collection or advertising components, and understanding how information is used is essential for informed use.