altimetrica

Altimetrica is a Dutch company that provides a data‑driven platform for search marketing analytics. It was founded in 2007 and is headquartered in Amsterdam, with additional offices in the United Kingdom, the United States, and India. The company’s primary product, Altimetrica for Google Ads, consolidates performance data from search engines, social platforms, and other digital advertising channels into dashboards that allow marketers to identify trends, forecast results, and optimize budgets. Over the years, the platform has expanded to include solutions for Amazon Advertising, Microsoft Advertising, and TikTok marketing, among others, and integrates machine learning models for predictive analytics.

Altimetrica has built a reputation for its ability to transform large‑scale campaign data into actionable insights. Its clients include global brands such as Airbnb, Sony, and Philips, in addition to marketing agencies and consultancies. The company has raised multiple rounds of venture capital financing, with investors including Northzone, Balanced Capital, and Rockfish Capital. In 2023 Altimetrica was acquired by a private equity firm for an undisclosed sum, a move that it said would accelerate its product roadmap and expand its geographic footprint.

The company’s technology stack is built on a combination of relational databases, real‑time data pipelines, and a proprietary modeling engine that automates segmentation and forecasting. Altimetrica also offers a public API that allows developers to integrate its data and analytics into custom workflows. Although it started with a focus on paid search, its broader analytics offering now spans e‑commerce, media buying, and conversion rate optimization.

Altimetrica’s contribution to the digital marketing ecosystem lies in its capacity to provide granular, cross‑channel visibility without requiring extensive data engineering resources. Its focus on usability, automation, and machine‑learning‑based insights has positioned it as a leading independent analytics provider for performance marketers worldwide.