aivoriihissä
aivoriihissä is a Finnish term that literally means “in the brainstorming.” It comes from the word aivo, meaning brain, and riihi, meaning a rush or flurry, and is used to describe a group activity in which participants generate ideas or solutions collectively. The word has been adopted in business, education, and creative industries to emphasize collaborative thinking and spontaneity. aivoriihissä sessions are typically informal, allowing participants to share thoughts freely, often without judgment or immediate critique, in order to stimulate divergent thinking. The aim is to produce a large quantity of ideas that can later be refined or combined, following the basic principle of brainstorming as popularized in the 1940s.
In Finland, aivoriihissä is considered an essential component of innovation and problem‑solving processes. Many organizations hold