airtime

Airtime is a term used in telecommunications and broadcasting to describe time-related resources associated with service usage and programming. In telecommunications, airtime refers to the period during which a user may place calls or access services. In prepaid mobile services, airtime denotes the balance of credit that a customer purchases and spends on voice calls, text messages, and data. Users top up to increase airtime, while usage deducts from the balance. Airtime may be bundled with specific allowances, and some plans impose expiry, transfer options, or roaming charges, depending on the provider and jurisdiction.

In telecom markets, airtime management involves balance tracking, recharge methods (such as card codes or electronic top-ups), and policies for expiry, refunds, and refunds on unused credit. The term reflects the idea of using the airwaves to communicate, with the credit serving as a meter for how much service remains available.

In broadcasting, airtime refers to the scheduled time on radio or television that can be used for content or advertising. Broadcasters sell airtime to advertisers and program sponsors, and the price depends on factors such as duration, time of day, and audience size. Advertisers purchase airtime in fixed slots (for example, 15- or 30-second commercials) or longer sponsorship arrangements. Prime time and dayparts are common concepts in airtime planning, signaling higher value periods when audiences are larger.

Airtime also appears in regulatory and consumer contexts, where rules may govern disclosure, content restrictions, and the sale or transfer of airtime credits or slots.