agrotourism

Agrotourism, also called agritourism, is a form of tourism that involves visitors in agricultural activities or experiences on farms and in rural settings. It combines farming and tourism with aims of diversification of income, rural development, and cultural exchange. Activities may include farm stays, guided farm tours, fruit and vegetable picking, vineyard or winery visits, livestock demonstrations, farm-to-table meals, farmers' markets, and educational programs about agriculture and sustainability. It typically emphasizes authentic rural experiences and direct interaction with farmers and agricultural workers. It can involve accommodation on the farm, such as guest rooms or campsites, or day visits that include meals or workshops.

Agrotourism has developed since the late 20th century as rural areas sought to supplement farm income, preserve traditional practices, and promote sustainable farming. It is practiced worldwide, with notable examples in Europe, North America, Latin America, Africa and Asia. The sector supports small and medium-sized farms and can contribute to community development, biodiversity conservation, and knowledge transfer about farming practices and local food systems.

Benefits include diversification of income, employment opportunities, preservation of rural landscapes, and consumer education about agriculture. Challenges include seasonality and volatility of tourist demand, risk of overuse of resources, biosafety and animal welfare concerns, need for training and safety standards, and potential gentrification or cultural commodification.

Policy makers and industry bodies promote standards, certifications, and marketing initiatives to ensure quality, safety, and sustainability. Collaborations between farmers, tourism operators, and local governments are common to maximize benefits while mitigating drawbacks.