agenta

Agenta is a coined color term used in some design and color discussions to denote a vivid purplish-red hue that lies in the zone between magenta and violet. It is not an official color name in major standard color spaces and its exact shade can vary by source.

Origin and usage: The term agenta is a neologism, appearing in independent palettes, fashion catalogs, and design blogs. It is typically employed to convey a distinctive, saturated hue that does not align with standard categories such as magenta, fuchsia, or purple.

Characteristics: Because agenta is not standardized, descriptions emphasize context. Designers might describe it as bright, cool-tinged purple-red; its perceived hue depends on lighting, surrounding colors, and display device. Digital references sometimes assign a specific hex or Pantone value, but such values vary across sources.

Relation to standards: In professional color management, agenta is treated as a nonstandard name. It is often approximated by existing colors in sRGB or CMYK, but there is no single canonical value. Some retailers or brands may use agenta as a distinct label within purples, while others treat it as synonymous with magenta or violet.

See also: Magenta, Purple, Fuchsia, Pantone.