The core idea behind ActivityProduct is that a product should not be viewed in isolation but as part of a larger system of activities. This includes considering the tasks users perform, the tools they use, the social interactions they engage in, and the broader goals they aim to achieve. For example, designing a mobile app for note-taking should account for how users integrate it into their workflows, such as taking notes during meetings, sharing them with colleagues, or organizing them for future reference. By focusing on the activity, designers can create products that are more intuitive, efficient, and meaningful to users.
ActivityProduct also highlights the role of mediation, where tools—both physical and digital—facilitate or constrain human activities. In product design, this means considering how interfaces, features, and functionalities act as mediators between users and their goals. For instance, a productivity tool might mediate between a user’s desire to collaborate and their need for structured communication, shaping how they interact with team members. This approach encourages designers to think critically about the implications of their choices and to create products that support, rather than disrupt, natural human behavior.
Critics of ActivityProduct argue that it can be challenging to implement due to its complexity and the need for deep contextual understanding. However, proponents emphasize that this approach leads to more user-centered and sustainable design outcomes. By adopting an ActivityProduct perspective, designers can develop products that are not only functional but also socially and culturally relevant, ultimately enhancing user satisfaction and engagement.