aanprijzen

Aanprijzen is a Dutch verb with two principal meanings, depending on the context. In commerce, aanprijzen means to quote or propose a price for goods or services, or to present a price to a client, often within an offer, quotation, or tender. The action centers on stating the monetary amount and may include information about discounts, delivery terms, or conditions of sale. In this use, the term is neutral and technical and is common in sales negotiations, procurement, and marketing communications.

In a marketing or promotional sense, aanprijzen also means to promote, tout, or extol something by emphasizing its advantages or qualities. A salesperson may aanprijzen a product by highlighting its features or benefits to persuade a customer, and advertisements may aanprijzen a service to attract attention. This sense carries evaluative or promotional connotations and is typical in advertising, branding, and sales copy.

Etymology and usage notes: the verb is formed from prijzen (to price or to praise) with the prefix aan-, which gives a sense of directing attention toward a price or a promotion. The exact meaning relies on context: pricing-oriented in business text, promotional in marketing contexts. Related terms include prijzen (to price/to praise) and aan de man brengen (to push or promote).

See also: prijzen, marketing en sales terminologie.