Yotpo

Yotpo is a New York-based software company that provides a suite of marketing solutions for e-commerce businesses. Founded in 2011, Yotpo focuses on helping brands collect and leverage user-generated content (UGC) to enhance customer engagement and drive sales. Its core offerings include tools for collecting and displaying customer reviews, visual UGC from social media, and loyalty programs.

The platform aims to create a complete customer lifecycle marketing experience. Yotpo's review collection feature allows businesses to automate requests for product reviews post-purchase, which can then be showcased on product pages to build social proof. The visual UGC feature enables brands to discover, curate, and display customer photos and videos across their marketing channels, from their website to social media ads.

In addition to UGC, Yotpo offers solutions for customer loyalty and retention, such as points-based reward programs and VIP tiers. It also provides SMS marketing capabilities, allowing businesses to connect with customers through text messages for promotions and order updates. Yotpo integrates with major e-commerce platforms like Shopify, Magento, and BigCommerce, as well as other marketing tools. The company's mission is to empower brands to build stronger relationships with their customers through authentic content and personalized experiences.