Yeezy

Yeezy is a brand associated with designer and musician Kanye West that encompasses footwear, apparel, and accessories. The name is most closely linked to a line of sneakers developed in collaboration with Adidas, which became a major influence in contemporary streetwear and athletic fashion.

The Yeezy collaboration with Adidas began in the early 2010s, with the first widely released sneaker, the Yeezy Boost, debuting in 2015. The line gained prominence for its minimalist styling, neutral color palettes, and innovative materials, and it expanded to include numerous models such as the 350, 350 V2, 700 series, and other silhouettes. In addition to sneakers, Yeezy developed a broader apparel range under the Yeezy Season branding, featuring ready-to-wear garments that complemented the footwear line.

Design and production approaches for Yeezy emphasized limited releases, high anticipation, and a strong resale market. The brand’s aesthetic often favored muted tones, irregular shapes, and a blend of technical fabrics with casual silhouettes, contributing to a distinctive voice within both fashion and sneaker culture. Distribution has included Adidas retail channels and select fashion retailers, with global demand contributing to extensive resale activity.

In 2023, Adidas terminated its partnership with Kanye West, leading to the discontinuation of Yeezy footwear produced under Adidas. The status of the Yeezy brand and any future product lines has since been uncertain, with existing inventory and legacy designs continuing to influence fashion discourse. Despite these changes, Yeezy is widely recognized for shaping contemporary sneaker design and the intersection of music culture with footwear.