Wisk

Wisk is a brand name used by several different companies for varied products and ventures, rather than a single company or product. The most widely recognized uses occur in consumer goods and aviation technology, but the name has appeared in other markets through different corporate owners.

One notable use is in the history of laundry detergents. Wisk was a U.S. brand introduced in the mid-20th century and marketed as a detergent with stain-removing capabilities. Over the decades it became a familiar name in American households, though its market presence fluctuated due to corporate restructuring, competition, and changing consumer preferences. In some regions the brand remained available for longer, while in others it was discontinued or absorbed into broader product lines.

In aviation technology, Wisk is associated with Wisk Aero, a company formed as a joint venture between Boeing and Kitty Hawk to develop autonomous, vertical takeoff and landing aircraft for urban air mobility. Wisk Aero focuses on designing and testing electric air taxis and related technologies, pursuing regulatory approvals and pilotless operation as part of its long-term goals for urban transportation.

Because Wisk is used by multiple unrelated entities, it should be understood in context. The name does not refer to a single, continuous product line or company. When encountered, determining the specific Wisk in question typically requires examination of the industry, country, and corporate history involved.