WhitcombEffekt
WhitcombEffekt is a term used to describe a specific phenomenon in the field of behavioral economics and marketing. It refers to the observation that when a company offers a limited-time discount or sale, consumers may experience a heightened sense of urgency and a greater likelihood of making a purchase than they might otherwise. This effect is attributed to the psychological principle of scarcity, where the perceived limited availability of a product or a favorable price increases its desirability.
The WhitcombEffekt is often leveraged by retailers and online businesses to drive sales, particularly during promotional
While effective in boosting short-term sales, the WhitcombEffekt can also have potential downsides. Over-reliance on frequent