WeetBix

Weet-Bix, often written with a hyphen as Weet-Bix, is a breakfast cereal produced by the Sanitarium Health Food Company. It consists of small, baked, whole-grain wheat biscuits and is a common breakfast food in Australia and New Zealand. The cereal is typically eaten with milk and may be served with fruit or other toppings, depending on taste.

The formulation is based on whole-grain wheat and is commonly fortified with vitamins and minerals in many markets. It is marketed for its fibre content and simple ingredients, with the exact recipe varying by country and region.

Weet-Bix was introduced in Australia by Sanitarium in the late 1920s and quickly became one of the country’s best-known cereals. It has since become a cultural staple in both Australia and New Zealand, with a prominent presence in supermarkets and a long history in advertising and everyday family meals.

Over time, the brand has expanded to include a range of variants and packaging options to address changing preferences, including kid-focused versions and lower-sugar or fortified formulations. The product is sold in multiple sizes and has been distributed in various markets beyond Australia and New Zealand under the Weet-Bix name, with regional formulations and offerings.