Wechselkosten
Wechselkosten, also known as switching costs, are expenses incurred by a customer when changing from one supplier or service provider to another. These costs can be tangible, such as fees for terminating a contract early or purchasing new equipment, or intangible, including the time and effort required to research alternatives, learn new systems, or build new relationships.
In many industries, such as telecommunications, banking, and software, firms actively seek to increase customer switching
Conversely, consumers may try to minimize or avoid switching costs when making a decision. This can involve