WebActiv

WebActiv is a software company that provides a web-based platform for managing and optimizing online advertising campaigns. The company was founded in 2008 and is headquartered in San Francisco, California. WebActiv's platform offers a suite of tools designed to help businesses of all sizes create, manage, and analyze their digital advertising efforts across various channels, including search engines, social media, and display networks.

The core functionality of the WebActiv platform includes campaign creation and management, audience segmentation, ad creative optimization, and performance tracking. Advertisers can use the platform to set up and launch campaigns, define target audiences based on demographics and interests, and upload or create ad content. The platform also provides real-time analytics and reporting, allowing users to monitor key performance indicators such as click-through rates, conversion rates, and return on ad spend. This data is intended to help users make informed decisions to improve their campaign effectiveness.

WebActiv's technology aims to automate many of the manual processes involved in digital advertising, such as bidding, budget allocation, and A/B testing of ad creatives. The platform integrates with various advertising networks and exchanges, enabling a consolidated view of campaign performance. The company serves a diverse range of clients, from small businesses to large enterprises, seeking to enhance their digital marketing strategies.