Võrgusturundus

Võrgusturundus, also known as network marketing or multi-level marketing (MLM), is a business strategy where sales representatives are compensated not only for the sales they generate but also for the sales made by the people they recruit into the company. This creates a hierarchical structure where distributors build a downline of other distributors.

The core of võrgusturundus lies in direct selling and recruitment. Distributors typically purchase products or services at a wholesale price and then sell them to customers at a retail price. A significant portion of their income, however, comes from commissions earned on the sales of their recruits and the recruits of those recruits, extending down through multiple levels.

Compensation plans in võrgusturundus vary widely. Some focus more heavily on retail sales, while others emphasize recruitment bonuses and downline commissions. Products and services offered can range from cosmetics and nutritional supplements to financial services and household goods.

Critics of võrgusturundus often point to the high failure rate of distributors and the potential for schemes to resemble pyramid schemes, where the primary source of income is recruitment rather than actual product sales. Regulatory bodies in many countries monitor these business models to ensure they comply with consumer protection laws. Supporters, however, highlight the opportunity for entrepreneurship, flexible work arrangements, and the potential for financial independence for those who are successful.