Vårregionen

Vårregionen is a Swedish term that translates to the spring region. It is not an official administrative entity, but rather a flexible label used in public communication to describe a geographic area associated with the spring season or with regional cooperation during that period. The exact scope and borders of “vårregionen” vary depending on who uses the term and for what purpose.

In practice, the expression is often employed by municipalities, regional development agencies, and tourism boards to mark joint initiatives that span multiple municipalities or counties. Typical uses include marketing campaigns, seasonal events, and collaborative projects in areas such as culture, tourism, infrastructure, and public services. Because the term is informal, the included areas can shift from one campaign to another, and there is no universally accepted definition.

Culturally, the term leverages the symbolism of renewal and growth associated with spring, aiming to strengthen regional identity and encourage visitation and economic activity during the season. It can function as a branding umbrella for a set of activities rather than a fixed territorial plan.

See also: Regions of Sweden; Intermunicipal cooperation; Tourism branding; Spring (season).