Vrijediti
Vrijediti is a verb used in several South Slavic languages, including Croatian, Bosnian, Serbian, and Montenegrin. Its core sense is to insult, offend, or demean someone by denying their worth or by expressing contempt for them. In everyday speech it carries a strongly negative connotation and is generally considered rude or inappropriate in polite conversation. The phrase is often encountered as vrijеditi nekoga or sramotno vrijeđati nekoga, depending on regional spelling and pronunciation.
The word is etymologically linked to the concept of value or worth, common to all languages in
Usage notes and variants: regional spelling may yield forms such as vrijeđati (with the hard d) or
See also: insult in South Slavic languages, belittling, demeaning language, value and worth in Slavic linguistics.