Volkswagenbrand

Volkswagenbrand, commonly known as Volkswagen or VW, is a German automobile brand and one of the core brands of the Volkswagen Group. The brand’s name means “people’s car” in German and reflects a long-standing aim to offer affordable, practical cars for a broad market. Volkswagen was founded in 1937 by the German government with the aim of producing a mass-market vehicle.

Historically, the brand became a central part of the VW Group after World War II and helped establish Volkswagen as a leading global carmaker. The Beetle shaped the brand’s early international identity, while in the 1970s the Golf helped define its modern lineup and commercial success. In recent decades, the brand has expanded its range to include sedans, hatchbacks, SUVs, and, increasingly, electric models.

Product range and technology: Volkswagenbrand offers a wide lineup from compact models such as the Polo to mid-size sedans like the Passat and sportier SUVs such as the Tiguan. In the electric era, it has introduced the ID. family—ID.3 and ID.4 among others—built on the dedicated MEB platform. Many traditional models continue to use the MQB modular platform, enabling diverse body styles and powertrains within a common architecture.

Global presence and strategy: The brand operates manufacturing facilities and a dealer network across Europe, the Americas, and Asia. It positions itself as a value-oriented, practical choice in the mainstream market, emphasizing efficiency, durability, and broad accessibility. As part of the Volkswagen Group, the brand plays a central role in the group’s strategy to broaden its product portfolio and accelerate electrification while preserving a recognizable brand identity.