Vihreäpesun
Vihreäpesu, often translated as "greenwashing," is a deceptive marketing practice where a company or organization presents itself as environmentally friendly, when in reality its actions do not align with its claims. This can involve exaggerating the environmental benefits of a product or service, or highlighting a small positive environmental action while ignoring larger, more damaging practices. The goal is to appeal to environmentally conscious consumers and investors, thereby improving brand image and increasing sales or market value.
The concept of vihreäpesu is not new, but it has gained prominence with the growing global concern
Identifying vihreäpesu requires critical evaluation of a company's environmental claims. Consumers are encouraged to look beyond