Viestintäaikana

Viestintäaikana is a Finnish term that refers to the period during which communication takes place or is intended to take place. It is used especially in organizational, administrative, and media contexts to describe a timeframe or window for information dissemination and interaction.

Etymology and character: the word combines viestintä (communication) and aikana (during/period). It is not a fixed technical concept, but a context-dependent expression that appears in guidelines, procedures, and processes related to public communication. Viestintäaikaa often delineates when an organization publishes statements, engages with stakeholders, or responds to the media.

Contexts and usage: in practice, viestintäaika helps ensure coordinated and consistent messaging, and can regulate when information is available to the public. It is commonly applied in the public sector for official communications, in corporate crisis communication, and during political campaigns or other events where controlled messaging is important.

Examples: during a municipal information campaign, a government department may define a viestintäaika for press briefings and updates; in a corporate crisis, a company may establish a viestintäaika for releasing statements and answering media inquiries; in elections, candidates and parties may observe designated communication windows to manage announcements.

Notes: viestintäaikana is context-specific and its exact meaning depends on the governing guidelines of an organization or situation. Related terms include tiedonvälitys (information dissemination) and viestintästrategia (communication strategy).