ViacomCBS

ViacomCBS, Inc. was an American multinational media and entertainment company formed in December 2019 through the merger of Viacom and CBS Corporation. It was headquartered in New York City and operated as a merged entity intended to combine content creation with distribution across broadcast, cable, film, and digital platforms.

The company owned and operated a diversified portfolio of television networks, including CBS, MTV, Nickelodeon, Comedy Central, BET, Paramount Network, and Showtime, as well as the film studio Paramount Pictures. Its production and distribution units covered television production (CBS Studios), film production and distribution, and television distribution. The group also ran streaming services such as Paramount+, Pluto TV, and Showtime’s streaming service, while maintaining international properties, including Telefe in Argentina. ViacomCBS pursued a cross-platform strategy to monetize content through traditional media, box office, and direct-to-consumer platforms.

In 2022, the company rebranded as Paramount Global as part of a corporate restructuring to align with the Paramount brand across its operations. The rebranding reflected a broader strategic emphasis on streaming and direct-to-consumer services, alongside legacy media businesses. ViacomCBS (now Paramount Global) continued to face competition from other major media groups and faced ongoing regulatory and market pressures related to media consolidation, streaming pricing, and content investments.