Verfraaien

Verfraaien is a Dutch verb meaning to beautify, embellish, or adorn something, typically by improving its visual appearance or adding decorative elements. The term often refers to making an object, a space, or a presentation more attractive, rather than changing its function. It can apply to physical surroundings, such as rooms, landscapes, or façades, as well as to descriptions, reports, or marketing materials.

Etymology and form: Verfraaien is formed with the prefix ver- and the root fraai, meaning beautiful. The base verb fraaien exists in some contexts, but verfraaien is the common standard form used to denote the act of making something more beautiful or attractive. It is a transitive verb: you verfraait iets (you beautify something).

Usage and nuance: Verfraaien is widely used in formal and semi-formal Dutch. Examples include the renovation of a street, where the city renovated and verfraaid the square, or a brochure that verfraaaide its descriptions to appear more appealing. The term can carry a neutral sense of decoration, but it can also imply embellishment that is cosmetic rather than substantive. In political or journalistic language, it is sometimes used to describe polishing or glossing of information, such as verfraaien van cijfers or progress reports, which may hint at deception or manipulation.

Related terms: Synonyms include versieren (to decorate) and opfleuren (to brighten up). In informal speech, pimpen is often used for flashy or stylish embellishment. Verfraaien remains a neutral, descriptive term in standard Dutch.