Veidas

Veidas is a Lithuanian noun meaning "face" or "appearance." It refers to the front part of the head and its facial features, as well as to the outward surface or visibility of an object or situation. In figurative use, veidas can denote a person's public image or the outward appearance of events, institutions, or circumstances. The term is commonly found in everyday speech, literature, and media, and is used to discuss identity, expression, and perception.

In addition to its dictionary sense, Veidas is the name of a Lithuanian weekly news magazine. The publication covers politics, economics, culture, and public life, and publishes content in Lithuanian. The title reflects a metaphorical idea of examining the "face" of society—how events, policies, and leaders are presented and perceived.

The word veidas ranks among central Lithuanian vocabulary for describing appearances and impressions, and it features in idioms and phrases related to appearance, expression, and impression management. In cultural discourse, veidas often appears in discussions about public image, national identity, and how communities present themselves to outsiders.