Valvontanimisessa

Valvontanimisessa, meaning "surveillance capitalism" in Finnish, refers to the economic system where human experience is converted into data for commercial practices. This data is then analyzed and used to predict and influence user behavior, often for targeted advertising. The term was popularized by scholar Shoshana Zuboff in her 2019 book of the same name.

In this model, companies gather vast amounts of personal information through online services, smart devices, and other digital interactions. This data is not just used to improve services, but also to create "behavioral futures markets." These markets allow advertisers and other interested parties to bet on future human behavior, with the data acting as the predictor. This process can lead to a significant shift in power from individuals to corporations, as personal data becomes a primary commodity.

The ethical implications of valvontanimisessa are a subject of ongoing debate. Critics raise concerns about privacy violations, manipulation, and the potential for exacerbating social inequalities. Proponents argue that it drives innovation, provides valuable services, and enables personalized experiences. Understanding valvontanimisessa is crucial for navigating the complexities of the digital age and its impact on society.