VIPprogrammid
VIPprogrammid are loyalty schemes designed to reward a subset of customers who are considered high-value or strategically important. Unlike standard loyalty programs, VIPprogrammid typically offer enhanced privileges that are not guaranteed to all customers.
VIPprogrammid can be implemented as tiered programs, invitation-only programs, or targeted segments within a broader program.
Common benefits include priority or dedicated support, exclusive offers and events, higher points earning rates or
From an organizational perspective, VIPprogrammid are used to increase customer lifetime value, collect richer data, and
Criticism and risks include perceived inequity between VIP and regular customers, potential inflation of prices for
Examples span airlines, hotels, luxury retailers, financial services, and online platforms, where elite statuses confer privileges