Upplevelse

Upplevelse is a Swedish noun meaning experience. It can refer to a perception formed by the senses, a personal encounter, or the total set of impressions from an event, activity, or media. The word derives from the verb uppleva ('to experience'), with the noun suffix -lse. The indefinite form is en upplevelse; plural upplevelser.

In everyday language, upplevelse covers both concrete events such as a trip or a concert and subjective impressions such as emotions or insights. Philosophically, it is often treated as the subjective side of experience, contrasted with erfarenhet (practice-based experience) and kunskap (knowledge). Context determines whether upplevelse emphasizes perception and feeling or more factual understanding.

In marketing and culture, upplevelse is frequently used to describe products and services designed to create memorable impressions. The terms upplevelseekonomin or upplevelseindustrin refer to an economy or industry built around experiences rather than tangible goods. Examples include festivals, nature excursions, or immersive performances marketed as unique upplevelser.

Upplevelse remains a flexible term in Swedish, adaptable for personal reflection as well as business and cultural discourse.