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Unapostrophized

Unapostrophized is an adjective used in linguistics and typography to describe a form of writing that omits an apostrophe where standard orthography would require one. The term is most often applied to contractions and to situations where possessive or elided forms would normally bear an apostrophe. It can also describe texts—such as signs or casual digital messages—where apostrophes are omitted for stylistic or practical reasons. Some words, by contrast, do not take apostrophes at all, and their lack of punctuation is intrinsic rather than a deliberate omission.

Examples of unapostrophized usage include dont instead of don't and im instead of I'm, as seen in

Origin and usage: The label is not uniformly used in standard reference works and often appears in

casual
messaging
or
some
advertising.
In
formal
writing,
these
omissions
are
typically
viewed
as
errors
or
nonstandard;
most
style
guides
require
the
apostrophe
in
contractions
and
the
standard
possessive
markers.
It
is
important
to
distinguish
habitual
omissions
from
legitimate
spellings
that
never
include
an
apostrophe,
such
as
its,
which
is
inherently
unapostrophized
as
a
possessive
determiner
rather
than
a
contracted
form.
discussions
of
orthography,
typography,
or
digital
communication.
It
describes
a
spectrum
from
deliberate
stylistic
choices
to
nonstandard
or
erroneous
writing,
and
it
highlights
tensions
between
readability,
economy,
and
grammatical
prescriptivism.
See
also:
Apostrophe,
Contraction,
Orthography.