Tänk

Tænk is a Danish consumer-focused publication and brand operated by Forbrugerrådet Tænk, a non-profit Danish consumer organization. The name reflects the organization’s mission to inform and empower consumers through independent testing and guidance. Tænk publishes product tests, guides, and reports intended to help people compare goods and services and make informed decisions.

The content covers a broad range of topics, including consumer electronics, household appliances, vehicles, food, and services. Tests are conducted by independent researchers and testers and are guided by transparent criteria, focusing on safety, performance, energy efficiency, durability, and overall value for money. In addition to reviews, Tænk provides safety advisories, comparison tools, and information about consumer rights.

History: Forbrugerrådet Tænk has a long-standing role in the Danish consumer movement, and Tænk has served as the organization’s public-facing publication for many decades. The brand has evolved alongside digital media, maintaining an online presence while continuing to offer print content in its earlier era.

Impact and role: Tænk aims to empower Danish consumers, influence manufacturing and retail practices, and inform policy discussions. Its findings are widely cited in Danish media and used by households planning purchases. The publication often collaborates with researchers and consumer-rights advocates to promote transparency, safety, and fair competition in the market.