Turismiga

Turismiga is a term used to describe an interdisciplinary field that studies tourism systems, including how destinations are planned, marketed, and managed, and how tourism activity affects economies, cultures, environments, and social life. The term is not universally standardized; in some contexts it is treated as synonymous with tourism studies, while in others it emphasizes governance, sustainability, and policy aspects of tourism development.

Its scope covers destination management, tourism economics, cultural heritage, sustainability, visitor experience, marketing and branding, data analytics, regulatory frameworks, risk and crisis management, and community participation. Methodologies range from econometric impact assessments and tourism forecasting to surveys, ethnographies, and holistic sustainability evaluations.

Practitioners and researchers in turismiga operate within universities, research institutes, tourism boards, municipalities, hospitality businesses, and non-governmental organizations. Collaboration among public authorities, private sector, local communities, and civil society is often central to implementation.

Sustainability and ethics are central concerns, with emphasis on maximizing community benefits, preserving natural and cultural resources, and mitigating negative effects such as over-tourism, congestion, and inequitable distribution of revenue.

Future directions in turismiga include integrating digital platforms and data-driven decision making, resilience planning for crises, climate-adaptive strategies, and inclusive governance that supports small communities and preserves cultural integrity while enabling responsible tourism growth.