Trailerit

Trailerit is a digital platform that enables film studios, independent filmmakers, and distributors to create, manage, and distribute movie trailers across multiple media channels. The service offers a web-based interface and a set of APIs that allow users to upload raw footage, select scenes, and apply automated editing tools such as scene sorting, motion capture overlays, and thumbnail generation. Trailerit’s proprietary recommendation engine recommends the optimal sequence of scenes based on analysis of audience engagement metrics from previous releases.

The platform supports integration with major social media networks, streaming services, and advertising platforms. It can automatically generate versions of trailers tailored to specific audiences or devices, including mobile, television, and in‑cinema projection. Users can also schedule releases and track performance through a real‑time analytics dashboard that provides data on view counts, click‑through rates, and demographic breakdowns.

Trailerit was founded in 2018 by a team of former VFX artists and software engineers. Initially launched as a cloud‑based tool for small studios, it expanded in 2021 to include a marketplace where third‑party developers can offer custom effects and transitions. The platform is available on a subscription basis, with tiered plans that differ in storage limits, API call quotas, and access to premium features such as AI‑driven title generation and advanced copyright‑check services.

Despite its growing user base, Trailerit has faced criticism over its data privacy policies, particularly regarding the storage of raw footage. The company has since updated its terms of service and introduced end‑to‑end encryption for all uploads.