Tinder

Tinder is a location-based online dating and social discovery app that popularized the swipe mechanic. Launched in 2012 by Hatch Labs and later owned by IAC and, since 2014, Match Group, it allows users to browse profiles, swipe right to like and left to pass. If two users like each other, they become a match and can chat within the app. The original team included Sean Rad, Jonathan Badeen, Justin Mateen, and Dinesh Moorjani; Whitney Wolfe Herd briefly contributed before leaving to found Bumble.

Users create a profile with photos and a short bio and then view other members in their area. The core interaction is swiping, which yields a match when there is mutual interest. Features have expanded over time to include location-based discovery, search filters, the ability to change location (Passport), and optional enhancements such as Super Likes, boosts, and premium tiers. Tinder has also experimented with interactive content and events, such as Swipe Night, to drive engagement. Safety and verification features, privacy controls, and reporting tools are part of the platform to address abuse and misuse.

Monetization is primarily through paid subscription tiers and in-app purchases, while a base version remains free with limited features. The app is available on iOS and Android, with web access in some markets, and it has a globally large user base. Tinder has influenced online dating culture by prioritizing rapid, visual matchmaking, but it has also faced criticism related to superficial judgments, privacy concerns, and the social implications of online dating.

See also: online dating, dating app, matchmaking.