Texturism

Texturism is a term used to describe prejudice or discrimination based on a person's hair texture. It is a form of racism, particularly within the Black community, where certain hair textures, such as tightly coiled or kinky hair, are devalued or considered less desirable than straighter or looser curl patterns. This bias can manifest in various ways, including social stigma, professional discrimination, and pressure to alter natural hair to conform to dominant beauty standards.

The roots of texturism are often linked to historical and ongoing issues of colorism and Eurocentric beauty ideals. For centuries, straight or wavy hair has been presented as the norm and the ideal in many Western societies, leading to the marginalization of diverse hair textures. This has resulted in generations of individuals, particularly Black women, feeling compelled to straighten their natural hair through chemical treatments or heat styling to be perceived as more professional or attractive.

Texturism can have significant psychological and emotional impacts on individuals. It can contribute to low self-esteem, body image issues, and a feeling of not belonging. The pressure to conform can lead to a disconnect from one's natural identity and heritage.

In recent years, there has been a growing movement advocating for natural hair acceptance and the rejection of texturist biases. This movement emphasizes the beauty and versatility of all hair textures, promoting self-love and the celebration of natural hair. Educational initiatives and social media campaigns aim to dismantle harmful stereotypes and foster a more inclusive understanding of beauty.