Terveellistäminen

Terveellistäminen is a Finnish term that translates to "healthification" or "making healthier." It refers to the process of improving the nutritional profile of food products by reducing undesirable components or adding beneficial ones. This can involve various strategies, such as decreasing the amount of salt, sugar, and saturated fats, or increasing the intake of fiber, vitamins, and minerals.

The goal of terveellistäminen is to offer consumers food options that are better for their health without significantly compromising taste, texture, or affordability. This is often achieved through reformulation of existing products or the development of new ones. For example, manufacturers might replace some of the sugar in a beverage with a natural sweetener or incorporate whole grains into a bread product.

Terveellistäminen is driven by several factors, including growing consumer awareness of health and nutrition, public health recommendations, and sometimes regulatory pressures. Food companies engage in this practice to meet consumer demand for healthier choices and to contribute to broader public health initiatives. While the term implies a positive change, the effectiveness and perceived success of terveellistäminen can vary depending on the specific product and the methods employed.