Termékéletciklus

Termékéletciklus refers to the stages a product goes through from its introduction to the market until its eventual decline and withdrawal. This concept is a fundamental tool in marketing and business strategy.

The typical product lifecycle consists of four main stages. The first is the introduction stage, where a new product is launched, and sales are usually low as awareness is built. This is followed by the growth stage, characterized by increasing sales, growing market share, and rising profits. During this phase, competition may begin to emerge.

The third stage is the maturity stage, where sales growth slows down or plateaus. The market is often saturated, and competition is intense, leading to price wars and increased marketing efforts to maintain market share. Profits may start to decline due to these pressures.

Finally, the decline stage occurs when sales and profits begin to fall consistently. This can be due to factors like changing consumer preferences, technological advancements, or increased competition. Companies may choose to discontinue the product, sell it off, or attempt a revitalization strategy during this phase.

Understanding the product lifecycle helps businesses make informed decisions regarding product development, pricing, promotion, and distribution strategies, allowing them to adapt to market dynamics and maximize profitability over the product's lifespan.