Terelése

Terelése is a Hungarian noun meaning the act or process of redirecting, diverting, or steering something away from one path toward another. It derives from the verb terelni, which means to steer, guide, or redirect. The term is used in both concrete and abstract contexts, often with a neutral or descriptive connotation.

In traffic and transport, terelése commonly refers to the temporary or planned diversion of traffic. When roadworks, accidents, or events block a usual route, authorities implement útelterelés (road diversion) using signs, barriers, and alternative routes to keep traffic moving and ensure safety.

In public life and communication, terelése describes the act of redirecting attention, resources, or discourse. This can occur in media, politics, or crisis communication, where messages are framed or channels adjusted to influence what issues the public notices or prioritizes. The term can carry a critical nuance when used to suggest deliberate manipulation or avoidance of certain topics.

In logistics, business, or administration, terelése can refer to redirecting flows of goods, funds, or personnel. It may aim to optimize efficiency or respond to changing constraints, but it can also imply strategic reallocations that affect stakeholders.

Etymology and usage notes: terelése comes from terelni (to steer). Common collocations include útelterelés (road diversion) and terelés a közéletben (diversion in public life). The concept is widely used across disciplines to denote purposeful redirection, whether physical or symbolic.