Tavaramerkkili
Tavaramerkkili, also known as brand loyalty, refers to a consumer’s consistent preference for and repeated purchase of a particular brand over competitors. This phenomenon is a key concept in marketing and consumer behavior, reflecting the emotional and practical attachment customers develop toward specific products or services. Brand loyalty often stems from factors such as high-quality products, reliable service, favorable pricing, strong brand identity, and positive customer experiences. Companies invest significant resources in building and maintaining loyalty through strategies like customer engagement programs, personalized marketing, and consistent brand messaging.
Tavaramerkkili plays a crucial role in business success as loyal customers tend to make repeat purchases, provide
The concept of brand loyalty has evolved with digital advancements, as social media and online reviews have