Tartalomelemzésre
Tartalomelemzésre, often translated as content analysis, is a research method used to systematically examine and interpret the content of communication. This can include textual data such as books, articles, speeches, interviews, social media posts, or even visual data like films and advertisements. The primary goal of content analysis is to identify, categorize, and quantify specific words, themes, concepts, or meanings within the chosen communication.
The process typically involves defining clear research questions, selecting a sample of the communication to be
Content analysis can be qualitative or quantitative. Quantitative content analysis focuses on counting the frequency of