Takara

Takara is a Japanese toy and hobby company known for a long history of popular consumer products and for its role in developing the Transformers franchise in collaboration with Hasbro. The name Takara (often written with the kanji meaning “treasure”) is closely associated with mid- to late-20th century Japanese toy manufacturing and has become a recognizable brand in global toy culture.

The company was established in the mid-20th century and built a broad portfolio of toys, models, and hobby goods. Among its notable product lines is Choro-Q, a line of diminutive, pull- or wind-up cars that gained widespread popularity both in Japan and abroad. Takara also produced the early Diaclone and Microman figures, which provided the foundation for the Transformers line. In the 1980s, Takara partnered with Hasbro to adapt and expand Transformers for international markets, with Takara handling the original Japanese designs and Hasbro distributing the English-language versions.

In 2006, Takara merged with Tomy Company, Ltd., forming Takara Tomy Co., Ltd. and creating one of the world’s leading toy manufacturers. The Takara brand continues as part of the Takara Tomy Group, with legacy product lines and ongoing development across toys, games, and related entertainment products. The combined company emphasizes a global presence in both traditional toys and media-inspired properties, retaining a focus on original designs as well as licensed brands from its history.