Tagada

Tagada is a brand of soft, chewy candies produced by the German confectionery company Haribo. In many markets, Tagada refers to pink to red, sugar-coated strawberry-flavored gummy candies with a smooth, melt-in-the-mouth texture.

Tagadas were introduced by Haribo in the 1960s for the French market and quickly became a staple of European confectionery. The name Tagada identifies the candy line itself and has become widely recognized in French-speaking regions.

Tagadas are typically made from sugar, glucose syrup, water, strawberry juice concentrate, gelatin, and flavorings, with a coating of granulated sugar. The result is a strawberry-flavored confection that is soft, chewy, and slightly crystallized on the outside.

The candies are commonly sold in bags or tubs in Europe and other markets. The standard version is pink or red, but some markets have offered packaging variations, regional colorings, or limited-time flavors.

In Francophone countries, Tagada holds a place in popular culture as a familiar childhood treat and is often found in candy aisles, at parties, and in media references. It is part of the broader family of gummy candies produced by Haribo and related brands.

See also Haribo; gummy candy.