Suosittelukäyttäytyminen

Suosittelukäyttäytyminen, commonly translated as recommender behavior, refers to the actions and strategies employed by individuals or systems when making or receiving recommendations. It encompasses the entire process from identifying a need or desire for a recommendation to the decision-making and subsequent actions taken based on it.

In the context of recommender systems, suosittelukäyttäytyminen describes how users interact with and are influenced by suggested items. This includes their willingness to explore recommendations, their trust in the system, and how they evaluate the quality and relevance of the suggestions. User behavior can manifest in various ways, such as clicking on recommended items, purchasing them, rating them, or ignoring them. Understanding these behaviors is crucial for designing more effective and personalized recommender systems.

From a social perspective, suosittelukäyttäytyminen involves how people ask for, give, and act upon recommendations from their social network or trusted sources. This can range from seeking advice on a restaurant to asking for book or movie suggestions. The credibility of the recommender, the perceived expertise, and the shared interests all play a role in how such recommendations are received and acted upon. Conversely, individuals also exhibit behaviors when they choose to offer recommendations, considering factors like the recipient's preferences and the potential impact of their suggestion. The study of suosittelukäyttäytyminen thus bridges the fields of human-computer interaction, psychology, and marketing.